What Are Research Objectives

 Research objectives is a term which refers to the main goals of a research study. They are commonly defined as the purpose of conducting a project, or the primary aim or goal of an experiment. Research objectives often vary from study to study, as well as depending on the discipline and person conducting the research. For example, a researcher in psychology might have different motives for their project than someone studying neuroscience. The type of objective will also determine how many goals are set out for that particular project.

Research Objectives

Many projects have more than one objective, each with its own goal.


What are research objectives?

A research objective is the primary goal of a research project. It can vary from project to project, but most studies have one main objective. For example, a study on how the brain functions might have one objective: understanding the effect of alcohol on the brain.

It's possible for a study to have more than one objective, with each having its own goal.

For example, studies often have an overall goal as well as specific goals like determining what kind of person is at risk for developing schizophrenia.

Examples of research objectives

An experiment to test the effects of an advertisement on the levels of arousal

The goal of this study is to determine if an advertisement will cause people to feel aroused.

A study to test the effect of a proposed new product on consumers

The goal of this study is to determine if a new product is attractive and will be accepted by consumers.

Types of research objectives

The categories of research objectives can be broken down into three major groups:


A) General or broad objectives: these are the main goals of the project, and often encompass a variety of goals. They cover everything from measuring variables to understanding relationships.


B) Specific or narrow objectives:


These are specific goals relating to a singular point within the scope of the study. They can also refer to particular aspects within a larger goal. For instance, if an experiment is trying to find out whether or not certain chemicals improve memory, then one of their specific objectives is learning whether or not those chemicals increase memory.


C) Operational objectives:


These are usually the short-term aims for a study and how it will be run most effectively. If a researcher wants to locate people who have experienced first-hand stress in their life, they could set an operational objective such as finding people who have had stressful events in their lives and asking them questions about what they remember those events being like. This allows them to gather data quickly and efficiently, while keeping their long-term interests in mind.


Research Objectives for Quantitative Research

Quantitative research is typically used to test hypotheses with a clear set of objectives, such as testing a new drug or studying the effect of a certain treatment on people. Quantitative research projects usually have three primary aims:

- Gathering data about the phenomenon under study.

- Extending knowledge or improving understanding in the area of study.

- Generating recommendations for possible solutions to problems faced by the relevant population.

The type of objective will also determine how many goals are set out for that particular project. For example, if you're conducting a survey about people's attitudes towards healthcare, then one goal might be to understand how people feel about their most recent visit to the doctor's office and another goal might be to identify what healthcare professionals can do better when caring for patients.


Research Objectives for Qualitative Research

Qualitative research tends to be more exploratory than experimental in nature, so it is not uncommon for the researcher to have multiple objectives. Objectives of qualitative research can include a number of different things, such as understanding an individual's experience with a particular issue, identifying what individuals believe are important issues in their lives, and exploring people's perceptions of change.

Qualitative research often also has specific objectives that could include collecting demographic information and surveying members of a population about their experiences in order to find patterns or trends among those populations.

Some objectives of qualitative research might consist of evaluating the experience of one group against another, such as comparing men with women and the differences in their work experience or beliefs.


Conclusion

Research objectives define the precise question that you want to answer in your research study. They are the primary objective of your study, and will be the most important part of your research plan.

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