Fundamentals of Research
Research is a systematic inquiry that involves collecting and analyzing data to answer a specific question or solve a problem. Research can help individuals and organizations make informed decisions, improve processes, and advance knowledge in a particular field.
Investigating the hypothesis requires collecting and analyzing data, which can be done through primary or secondary research methods. Primary research involves collecting original data through surveys, interviews, observations, or experiments. Secondary research involves analyzing data already collected by other researchers, such as in a government census or previous scientific studies.
Research involves:
Following a structured process, including identifying a research question.
Developing a hypothesis.
Collecting and analyzing data.
Types of Research
Research can be classified into various types based on different criteria. Here are some of the most common types of research:
Quantitative Research
Quantitative research is a type of research that focuses on numerical data and uses statistical, mathematical, or computational techniques to analyze it. It is also known as empirical research, which involves systematically collecting and analyzing observable phenomena. Quantitative research aims to provide an in-depth understanding of a specific concept or phenomenon. This research is usually conducted using surveys, experiments, observations, or secondary data analysis.
Qualitative Research
Qualitative research is a research method that collects data using conversational methods, usually open-ended questions. The responses collected are non-numerical. This method helps a researcher understand what participants think and why they think in a particular way. Qualitative research aims to gain a deep understanding of human behavior, attitudes, and experiences. Types of qualitative methods include ethnography, case study, grounded theory, and phenomenology.
Mixed Research
Mixed research is a type of research that combines both quantitative and qualitative research methods. This type of research is used when a researcher wants to understand a research problem comprehensively. The objective of mixed research is to use the strengths of both quantitative and qualitative research methods to provide a complete picture of the research problem.
Exploratory Research
Exploratory research is a type of research that is conducted to gain a preliminary understanding of a research problem. Exploratory research aims to identify the key issues, variables, and relationships that need to be studied in more detail. This type of research is usually conducted using literature reviews, interviews, and focus groups.
Explanatory Research
Explanatory research is a type of research that is conducted to explain the relationship between two or more variables. Explanatory research aims to identify the cause-and-effect relationship between the variables. This type of research is usually conducted using experiments, surveys, and statistical analysis.
Correlational Research
Correlational research is a type of research that is conducted to determine the relationship between two or more variables. The objective of correlational research is to identify the degree of association between the variables. This type of research is usually conducted using surveys and statistical analysis.
Laboratory Research
Laboratory research is a type of research that is conducted in a controlled environment, such as a laboratory. The objective of laboratory research is to study the behavior of a particular variable under controlled conditions. This type of research is usually conducted using experiments.
Secondary Research
Secondary research is a type of research that is conducted using existing data sources. The objective of secondary research is to analyze and evaluate the data already collected by other researchers. This type of research is usually conducted using literature reviews, data analysis, and meta-analysis.
Applied Research
Applied research is a type of research that is conducted to solve a practical problem. The objective of applied research is to provide solutions to real-world problems. This type of research is usually conducted using experiments, case studies, and surveys.
Marketing Research
Marketing research is a type of research conducted to understand consumers' needs and preferences. Marketing research aims to provide insights into consumer behavior, attitudes, and preferences. This type of research is usually conducted using surveys, focus groups, and experiments.